How I Review My Work
Have you ever poured your heart and soul into writing some copy, only to feel...meh about it later?
You're not alone.
Many writers underestimate the power of revision in the copywriting process.
But here’s the secret:
Copywriting is 10% writing.
And 90% reviewing.
But why reviewing matters:
The initial draft is just the starting point.
It's where you get your ideas on paper (or screen).
But reality hits in the revision process.
This is when you:
Sharpen your message
Strengthen your CTA
Eliminate fluff
Refine your language
The best process for reviewing your content:
Step away
Let your copy sit for a while to gain a fresh perspective.
Returning with clear eyes helps you spot awkward phrasing or unclear messages.
Read it out loud
Hear how your copy sounds!
Does it flow naturally? Are there any tongue twisters or clunky sentences?
Reading aloud exposes these issues before they reach your audience.
Channel your ideal reader
Imagine your target audience reading your copy.
Does it speak directly to them? Does it address their needs and desires?
Revise to ensure your message resonates.
Simplify & strengthen
Eliminate unnecessary words.
Aim for clear, concise language that gets straight to the point.
Strong verbs and an active voice will keep your reader engaged.
Proofread with a fine-toothed comb
This is the final polish!
Check for typos, grammatical errors, and formatting inconsistencies.
A clean and professional presentation matters.
Bonus Tip - Get a second pair of eyes!
Ask a trusted colleague or friend to review your copy.
Their feedback can be invaluable in catching blind spots.
By following these review processes, you’ll transform your copy from good to great.
Remember, strong copywriting is about refinement, isn’t it?
Happy Writing!
What’s New
Stanley cups are all the rage right now.
Here’s how they got their marketing spot on.
Stanley is a premium product.
So they stopped talking about how much Stanley costs and ensured all the chatter was about what a Stanley is worth.
It’s a fine line, and Stanley nailed it.
All the social media buzz is about how great a Stanley is to hold, how the colors are just right, etc.
The reel strategy has got people believing:
“This costly tumbler will make me a better person”
“I’ll be a person who hydrates”
“I’ll be a person who walks around with this cool tumbler”
The communication changed the product from “useful” to “aspirational”.
Now Stanley Cups have become a fashion accessory that everyone just HAS to hold.
Oh and they do exactly what their customer WANT.
Here’s an example:
It was observed that Stanley customers liked pink.
Later, they didn’t just launch a pink variant.
They launched a special Starbucks x Stanley pink tumbler.
Results:
People legit camped outside the store overnight!
What are your thoughts on this marketing strategy?
Must-Read LinkedIn Post
Post by - Parth Vyas